February 16, 2015
PDF Ebook The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, by Dan Roam
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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, by Dan Roam
PDF Ebook The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, by Dan Roam
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Review
BusinessWeek's best innovation book of the year A Fast Company best business book of the year The (London) Times business creativity book of the year "A must read for younger generation managers." -BusinessWeek "Roam shows that even the most analytical right-brainers can work better by thinking visually." -Newsweek "[Roam] shows you how to create simple drawings...that are simple but effective tools in breaking down complex notions and letting you share an idea across cultures and levels of expertise with aplomb." -Fast Company "As painful as it is for any writer to admit, a picture is worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking." -Daniel H. Pink, author of A Whole New Mind "Inspiring! It teaches you a new way of thinking in a few hours-what more could you ask from a book?" -Dan Heath, author of Made to Stick "This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways." -Temple Grandin, author of Thinking in Pictures "If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics...Dan Roam is the first visual consultant for the customer. And the message sticks." -Roger Black, Media design leader, author of Websites That Work "Simplicity. This is Dan Roam's message in The Back of the Napkin. We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings-executed while the audience watches-communicate infinitely better than those complex presentations. Is a picture truly worth a thousand words? Having told us how to communicate with pictures, Roam rounds out his message by explaining that 'We don't show insight-inspiring pictures because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.' And that is communication that works." -Bill Yenne, author of Guinness: The 250 Year Quest for the Perfect Pint
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About the Author
As the president of Digital Roam Inc., Dan Roam has helped leaders at Microsoft, Google, Wal-Mart, the Federal Reserve, Boeing, and the U.S. Senate solve complex problems through visual thinking. Dan and his whiteboard have appeared on CNN, MSNBC, ABC News, Fox News, and NPR. He lives in San Francisco.Visit: www.thebackofthenapkin.com
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Product details
Hardcover: 282 pages
Publisher: Portfolio; Expanded edition (December 31, 2009)
Language: English
ISBN-10: 1591843065
ISBN-13: 978-1591843061
Product Dimensions:
8.3 x 1 x 8.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
248 customer reviews
Amazon Best Sellers Rank:
#60,931 in Books (See Top 100 in Books)
I recently read a book (The three value conversations) that outlined approaches to showing people/organisations (your customers) value by creating, elevating and then capturing it. It delved into the world of powerpoint presentations and how we cannot have effective conversations. Our audience essentially takes in the start of the presentation and some part of the end; the middle is essentially forgotten.Back of the Napkin is the "how" and "why" of communicating with your customer, team or prospect. As the title suggests it is a very visual book with many images, acronyms and approaches on how to draw and have a conversation versus death by powerpoint. By traversing through the 6 "W" questions (i.e. What, Who, When, Why, Where and How), Dan Roam provides a stock set of templates on how to visualise this to provide impact in your conversation. Very well worth a read!Three key takeaways from the book:1. People like seeing other people’s pictures. In most presentation situations, audiences respond better to hand-drawn images (however crudely drawn) than to polished graphics; as long as you're credible that is2. Look, see, imagine and show is the four step process to getting visual. You don't need to be a phenomenal drawer because there are templated approaches for any situation3. Visual thinking is where it is at. We need to take advantage of our innate ability to see both with our eyes and our mind's eyes.
Like many books, "Back of the Napkin" seems to have begun with a brilliant very short concept that someone (correctly) thought would sell like hotcakes if padded out into a full-length book. The author really does present significant insights, but the irony is that they would have been best summarized literally on the back of a napkin, rather than dragging them out into full book form. So it reads like a 300-slide PowerPoint presentation advocating brevity.The sequel, "Unfolding the Napkin" (which I also read) is better thought out, serves more as a method, and contains more visual examples - but it still rehashes pretty much the same material as the first book in order to make its point, so reading both books was redundant in my opinion.
I took about a month and a half to convert a PowerPoint presentation into hand-drawn, anthropomorphized illustrations using "Back of the Napkin" (BOTN) tools.Fair amount of work, but wonderful, wonderful insights into how to "say" what I was trying to "say" in my slick PowerPoint slides. The book and tools hold your hand into much greater understanding and appreciation of how people think and receive information - and how thinking through the situation/opportunity/challenge using the BOTN methodology makes things clearer to both presenter and presentee.
This is a book about using graphic illustrations to communicate. It has scores of illustrations, most of them simple, many of them cute, all of them hand-drawn. The author wants to teach us how to use graphics and his copious use of graphics helps make the point. Unfortunately, however, the illustrations are printed in a book format that is too small. The physical size of the printed pages is 6 1/2 x 7 with wide margins whereas a more typical page size (a book grabbed at random from a stack on my desk) is 6 x 9. Everything about this book is too small, including the type font. The difficulty in reading the illustrations, many of which have short words and/or numbers packed into a small area around the graphic elements, distracts greatly from the flow of information. It actually had the effect on me of undermining the core idea of the book, that I should be communicating more through graphics. I propose rule #1 for graphic communications; graphics have to be easy to see and read if they are to have impact. The publisher (Penguin Group) and the author should be ashamed of themselves. The physical format they chose is oxymoronic relative to the subject matter and greatly diminishes the value of this book as a learning tool.
I use the practical tips from the book in my workplace. After I retired, I passed it to a young colleague, telling her this was my secret weapon in career advancement. In my work as content manager and editor, I seldom used PowerPoint; instead I found it quicker and easier to draw visuals on a whiteboard, using thick marker pens of various colours. This kind of visual illustration skill is precisely what the Napkin book teaches.Almost every page is presented with drawings. You can see some random examples that I scanned from the book.
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